Native Architects And Architectures Introduced - 1236 Words

As a Chinese immigrant who lived in the USA for four years, I have been amazed by the western architects and architectures introduced in lectures and textbook. Buildings like Sagrada Familia, Guggenheim Museum, Burj Al Arab, and even the White House have attracted my interested toward architecture by bringing me endless awes and wonders. Out of so many famous and recognizable architects who designed marvelous buildings, this special Chinese family attracts extra attention. Maybe a highly skilled architect is honorable, but a loyal architect family who devoted their generations to architecture deserves the respect from all architects. In the following paragraphs, I will describe this family and their work, as well as their importance and contribution to the history of architecture. â€Å"Yang Shi Lei†, meaning â€Å"the Lei style†, was a name for Lei family who worked as royal architects over 200 years of Qing dynasty. In the end of 17th century, like many artisans, Fada Lei came to Beijing and started working to build the palaces for Qing dynasty. Due to his outstanding building skills and different architectural style, he was prided to be the designer of many royal buildings. He had total of seven generals at the end the Qing dynasty, and they were all responsible for designing and building the royal buildings such as the main palaces, imperial tomb, the old Summer Palace, the Summer Palace and so on. To commemorate Lei’s family’s contribution to the Chinese architectural history,Show MoreRelatedLuis Barragà ¡n was an Influential Figure in Architecture from Mexico762 Words   |  3 PagesAn influential figure in architecture of the twentieth century, Luis Barragà ¡n made his mark by inciting an architecture of modern simplifica tion of form and imbuing it with the warmth and vibrance of his native Mexico. He is celebrated for his mastery of space and light and use of vivid colors and textural contrasts in his works. Aside from his architectural design, he is noted for his distinct approach to landscape design, which sought to accentuate natural surroundings and enhance the local foliageRead MoreArt Deco And Buhaus Essay993 Words   |  4 PagesArt deco and Bauhaus are best known as the forms of art that changed previous views of artwork during the 1920s and 1930s. Both of these forms of art impacted not only art itself but also architecture, fashion design, graphic design and industrial design. During this time new inventions involving technology where becoming popular along with the new forms of art and sculpture. A major effect on modernity occurred along with the designs being created during the 19th and 20th century due to the inventionRead MoreSwot Analysis Of Pt Bamboo Pure1317 Words   |  6 Page sGreen school, Bali, Indonesia Project overview: Location: Jalan Raya Sibang Kaja, Banjar Saren Abiansemal, Badung Bali 80352, Indonesia Architects: PT Bamboo Pure Design team: John Hardy (owner and inspirator); Aldo Landwehr (creative director), Cheong Yew Kuan, Effan Adhiwira, Miya Buxton, Hanno Burtscher, Phillip Beck, Stephanie Gunawan, Erin Johnson, Kendra Spanton, Yulianto Maliang, I Nyoman Kerta, I Gusti Ngurah Putra Wiarsa, Heru Wijayanto (designers), Joerg Stamm (bamboo consultant)Read More Architecture, Power, and National Identity Essay examples2166 Words   |  9 Pagesidentity remains unsettled. 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Before Muhammad’s death they began rebuilding the holy ka’ba and rededicated it to Islam in 632C.E by a shipwrecked Abyssinian carpenter in his native style. Then in the 7thRead MoreModern History Albert Speer1483 Words   |  6 Pagesa student and early adult, Speer was very apolitical however leaned towards the communism. Speer was first introduced to Nazism in 1930 where he was first inspired by Hitler’s oratory skills. Speer became a member of the Nazi Party on March the 1st 1931 with the membership number 474,481. From this point Speer was provided with many opportunities within the party, specifically in architecture, Hitler was especially impressed by Speer’s early work and later made him Armaments Minister. At the end ofRead MoreWhy The Prodigy Artist Is Intrigued By Them2323 Words   |  10 Pages Leung Ka Ho (s1659467) RAPHAEL, LETTER TO POPE LEO X, ARCHITECTURAL DRAWINGS: WHY THE PRODIGY PAINTER IS INTRIGUED BY THEM Architectural drawings, despite its many crude forms, has existed long before the time of the Italian painter-architect Raphael Sanzio da Urbino. Nevertheless, with reference to Wolfgang Lotz, the prodigy painter’s letter to Pope Leo X has been regarded as the trailblazer of â€Å"the rendering of interior in architectural drawings†. Such fundamental foundations to architecturalRead MoreLuis Barrag An Esteemed Figure Within The Progress Of Mexico s Architecture2018 Words   |  9 Pagesprogress of Mexico’s architecture, Luis Ramiro Barragà ¡n Morfà ­n (March 9, 1902 – November 22, 1988), widely known as Luis Barragà ¡n, was a Mexican engineer and architect. With a career spanning over 30 built projects, predominantly based in Mexico, Barragà ¡n’s works influenced contemporary architects, designers, or artists, in terms of his distinctive design principles. His influential work upon Mexico’s modern architecture enabled him as an awardee o f the Pritzker Architecture Prize in 1980 – an awardRead MoreThe Period Of Ancient Greece1010 Words   |  5 Pagestrample soldiers and frightened horses of the enemy. The Greeks had engineers, machinists and inventors who produces devices such as drills that would pierce through stone walls to catapults and other mechanical missile throwers. The Hellenistic Age introduced new products, and the centers of manufacturing shifted significantly and commerce expanded. The kings developed commercial relationships and facilitated routes for trade. 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Essay On Cats Cradle - 1355 Words

Stan Brakhage’s Cat’s Cradle took me on a ride of ecstasy that I can never forget I have taken. After viewing this quick-cut, fast paced, and slightly unnerving piece, my mind did not ever want to view the film again but for some reason I could not resist. This film has no clear throughline narrative, but beautifully illustrates a dreamlike feeling that usually cannot be articulated. The six minute and nineteen second film has so much dense material that needs to be unpacked in order to attempt to enter Brakhage’s mind or thought process. Cat’s Cradle brings an interesting characteristic of film that may not have been practiced before the release of this film. Brakhage uses multiple types of filmmaking to achieve the successful finished†¦show more content†¦The silence also creates a type of atmosphere that pulls you into this world Brakhage has created and when the film concludes and the silence remains, it feels as if you have never left the wor ld of the film. Editing plays a large role in Cat’s Cradle and is the large reason that to write about this film it has to be viewed more than once. Brakhage and his editors use quick cutting to create a sequence similar to a montage. This type of editing kept me on the edge of seat, I was always waiting for more information or different shots to appear. The downside to this erratic type of editing is that it leaves little room for a concrete narrative to be pulled; then leaving audience interpretation to be the driving force of the film’s critical analyses. Walter Murch, the editor of Sam Mendes’ Jarhead, once told Lawrence Weschler in his essay â€Å"Valkyries over Iraq† that he believes the largest problem with film as a narrative medium is that it s literal, in that what you see is what was literally there, and yet we as filmmakers in processing the narrative have to create a spaciousness, a sketchy ambiguity, that allows the audience themselves to piece it all togeth er and make it powerfully their own. Brakhage takes that â€Å"sketchy ambiguity† and throws it out the window, leaving all ambiguity and nothing literal. Thus the film can be easily categorized as experimental; Brakhage is heavilyShow MoreRelated The Satire of Vonneguts Cats Cradle Essay1009 Words   |  5 PagesThe Satire of Cats Cradle      Ã‚  Ã‚   Cats Cradle is, Vonneguts most highly praised novel. 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Sustainability Evolution in Property Market †MyAssignmenthelp.com

Question: Discuss about the Sustainability Evolution in Property Market. Answer: Introduction: The proponents of the proposed project believe that the project would create job opportunities to the locals. According to these narratives, over 10,797 jobs would be available courtesy of this project. The proponents of this project have a strong belief that this would be a long time solution to the challenge of unemployment which has been a thorn in the flesh in the contemporary society. Strategically this is one of the positive impacts that are likely to be more popular with the locals around the area which the project is set to occupy and thus acquire their full support and endorsement (Ray, 2016). However, in the same argument, the total number of jobs created will be directly proportional to both the scope and size of the project. From my perceptive though, the Adani Carmichael mine projects in Australia would also affect other employment opportunities from related companies who may be forced to downsize due to increased competition or reduced number of clients. Dr. Fahrer further argues that the proposed project will not have any impact on the e environmental factors. In fact, he particularly quantifies the net effect as zero. However, it is argued that such a project cannot have zero impact on the environmental factor i.e (EEOC, 2017). Water, air, and soil. Such a creation is thus read bay most of the critics as not only mischievous but also dishonest (Kahkonen, 2011). On the other hand, Dr. Fahrer in his model argues that the introduction of the proposed project will have an effect on the overall World coal output. According to his argument presented by Dr. Fahrer, there is, however, no quantification of the extent to which such output shall potential falls (Yin, 2003). The only argument presented in the model is based on the fall of an overall world output if the new proposed project sees the light of the day in Australia. This argument has further been used by his critics to squash the argument presented in this model. Dr. Fahrer uses an economic model based on a simple mathematical approach to have deep analysis on the economic effects. In this methodology deployed, Dr. Fahrer does not take into account the contribution of external factors e.g. Environmental factors and other related human resource factors. This methodology is viewed to be in isolation and thus not only unrealistic but also unreasonable (Schreier, 2012). The approach fails to address fundamental issues that are increasingly necessary for the assessment of the project viability (Warren-Myers, 2016). Significantly, the model does not achieve much in addressing the actual qualities raised in various sections in the methodology hence making the presentation appear vague (Todd, 2015). It is worth noting that this methodology approach is not appropriate in achieving assessment goals since it leaves a number of loose ends and fails generally to exhaustively address the key external factors that have great impacts on the economic discours e of a project. The assumptions made by Dr. Fahrer tell much about the choice of his model. To begin with, Dr. Fahrer assumes that once the Carmichael project is officially opened and becomes operational in Australia, there would a generally reduced World coal output. He further states in his assumption that that most of the companies dealing in coal will either be forced to downsize or close down (Affidavit of Jerome Gregory Fahrer, 2015). Dr. Fahrer, however, fails to give out an elaborate competitive ability of Adani Carmichael project that will outdo the other established companies of forcing them to close down. Further, this assumption does not point out on this single company will serve the entire world population in case the rest of the companies closed down. Moreover, the assumption by Dr. Fahrer that the general cost of coal will fall after the inception the Adani Carmichael project is challengeable. This assumption does not take into account the significance the proposed Adani Carmichael project against world population. In reality, the output of the project would be too insignificant to affect the overall prices of coal in the world (Wolbers, 2016). This assumption is so inappropriate that it did not include the statics of general coal consumption in the world against the proposed output from Adani Carmichael project. In the field of creation of job opportunities, the model presents that a whopping 10,979 would be created through this proposed project. This is seemingly unachievable since such a number a number of opportunities depend on other external factors which are still empty assumptions (Kahkonen, 2011). He also predicts impacts on other industries e.g. agriculture and food employment is predicted to decline by around 200 jobs (Affidavit of Jerome Gregory Fahrer, 2015). In this case, Fahrer present an assumption of the creation of new job opportunities at the expense of other already available opportunities which makes the assumption ridiculous and inappropriate. Further, Fahrer in his assumption fails to give an account of why the assumption foresees a decline of opportunities in other sectors. The quantifications made by Fahrer in this model are comparatively insensitive and have generally failed to give the actual and realistic figures. Fahrer puts the quantification of the environmental effects of the project at zero (Individual Expert Report for Computable General Equilibrium Modelling and Cost Benefit Analysis, 2015). This kind of quantification is biased and misleading. Arguably this is one of the shortcomings of a model that disregards the contribution of external factors in the general economic output of the project (Affidavit of Jerome Gregory Fahrer, 2015). It is worth noting that the numbe10, 979 that is attributed to the new job opportunities by Fahrer in his model is not anchored in any scope and data and is insensitive of several factors that make up such analysis. Even though Fahrer mentions the effect of the proposed Adani Carmichael project on other related companies in the world citing that this company in Australia could force other companies to close down he fails to give out an account of the input this company would bring to the world to replace the rest of the established companies (IMF, 2014). Fahrer, who is the proponent of this project, is being so insensitive to the number of people being served with the current coal energy against the output from the proposed Adani project which critics argue could just be too insignificant to achieve any viable change. Cost and Benefit analysis is a very important process in assessing and finally determining the general viability of a given project n relation to the economic social and political pillars. If I am given an opportunity to re-conduct a socio-economic Cost Benefit Analysis on the proposed Adani project then I would above all ensure that my analysis is based on achievable parameters and address other important external factors that would have an impact in the proposed project (Ellet, 2012). I would be specific on every element used in the analysis to ensure that I dont base the overall analysis on hasty generalization. In this regard, I am convinced that the CBA shall achieve its objectives and provide a realistic and achievable blueprint for the inception of the proposed project. To begin with, I will quantify different parameters in my analysis e.g. impacts and actual benefits accruing from the project. If for instance, the analysis is talking about the creation of new job opportunities from the potential project, I would go further and give the details of the types of jobs to be created (Cline, 2016). Are the jobs formal or informal? How many opportunities are likely to arise from each department? I would go further n analyzing the correlation between these jobs and other pre-existing opportunities in other departments (Lewis, 2015). I would have specific analysis on whether the creation of job opportunities in this proposed project would potentially affect other opportunities in other sectors by giving specific sectors that are likely to be affected and the number of employees who are likely to sent packing if the Adani proposed project sees the light of the day. To fully evaluate the viability of the project pays more attention to the specific benefits from the proposed project against the challenges anticipated. If the project will raise revenue for the Australian government, I would look at the projected amount of revenue that can come out of the project annually and the general impact of the project on the environmental factors e.g. pollution. To what extent can the project release potential pollutants to the environment and which quotas are likely to be affected. If that is the case, is the proposed project worth it? That notwithstanding I would have a critical analysis of the total amount of money required to set up this project against its returns. F the project does not seem to give out the returns which are equivalent to capital invested in starting it up, then that raises a key viability question. This will be a very important discourse in analyzing the viability of the project to both internal and external socio-economic factors. Moreover, I would use an economic model that simple and realistic. My model will take cognizance of other external factors that contribute to the social and economic status of the project. This model will not be blind on the analysis of the location of the project in terms of the occupants and how the prevailing demographic factors e.g. age, sex, and the educational backgrounds are likely to play out in the proposed project. Notably, the assumptions in my model would be based on established case studies and in-depth analysis. If one of my assumptions is that the inception of this project reduces the general world output of coal then I must go deep into giving out the existing number of coal projects and their output as at current so as to evaluate if my assumption is realistic. I would evaluate the number that can be served by the proposed project to address the assumptions on the competitive ability of the project and whether it may play a significant role in closing down of other e xisting coal projects or results into downsizing in some related companies. I believe that all these suggestions are viable and justified since they strive to achieve the set objectives in a simpler and more realistic approach. As a matter of fact, an analysis that gives out an appropriate and factual quantification can stand the test of time (Klenke, 2016). Above all social and economic viability of a particular project can only be evaluated based on realistic quantifications and assumptions as opposed to digressions, hearsays and hasty generalizations that may be misleading and unrealistic. Even though it is a common practice for the mother governments to give out concessional loans to projects that may be deemed viable, the social impacts of the concessional loan of $1 billion by the Australia Government for Adani to build a rail line between its proposedCarmichael coal mineand the Abbot Point shipping terminal cannot be wished away. To begin with, the proposed concessional loan is likely to increase the cost of living and operations for most individuals and organizations in Australia. This is because the government is likely to turn back to the people and organization to meet the cost of this loan through taxes. By the end of the day, the tax pay citizens of Australia and organizations are going to be the first people to feel the pinch of this concessional loan as the will be forced to dig deeper into their pockets (Naude', 2013). Secondly, this concessional loan may contribute largely to an economic crisis that shall directly impact on members of the community and organizations if the project fails the viability test and fails to pay back the loan. In my opinion, I dont think if the proposed loan rate is fare to some groups of consumers in the Australian community who struggle day and night to make ends meet. This concessional loan shall only add a burden on their shoulder and might not achieve much in benefiting the community in the long run. This is a pointer that the implementation of this project is due to take off at the expense of the peoples livelihood and welfare. Personally, I would not support the issuance of the proposed concessional loan of $1 billion by the Australia Government since it could plunge the Australian government into an economic crisis if the project fails to pay back. Moreover, the loan shall be a burden to the common taxpayers despite all the risks of not passing the viability tests. References Affidavit of Jerome Gregory Fahrer, 33046669v3 (Land Court of Queensland January 30, 2015). Cline, W. (2016). Managing the Euro Area Debt Crisis. Columbia University Press. EEOC. (2017, June 21). Laws, Regulations, and Guidance. Retrieved August 19, 2017, from Equal Employment Opportunity Commission: https://www.eeoc.gov Ellet, W. (2012). The Case Study Handbook: How to Read, Discuss, and Write Persuasively about Case Studies. Boston: Harvard Business School Press. IMF. (2014). IMF Response to the Financial and Economic Crisis. Washington, D.C.: International Monetary Fund. Individual Expert Report for Computable General Equilibrium Modelling and Cost-Benefit Analysis (The Land Court of Queensland March 16, 2015). Kahkonen, A.-K. (2011). Conducting a case study in supply management. OSCM Journal , 31-41. Klenke, K. (2016). Qualitative research in the study of leadership. Emerald Group Publishing Limited. Lewis, S. (2015). Qualitative inquiry and research design: Choosing among five approaches . Health promotion practice , 473-475. Naude', W. (2013). Entrepreneurship and economic development: Theory of evidence and policy. Browser Download This Paper , 15-43. Ray, J. (2016). Abercrombie Fitch: A Strategic Position. Schreier, M. (2012). Qualitative Content Analysis in Practice. Sage , 227-245. Todd, P. (2015). Introduction: Australian industrial relations in 2014. Journal of Industrial Relations , 325-332. Warren-Myers, G. (2016). Sustainability evolution in the Australian property market: Examining valuers comprehension, knowledge and value. Journal of property investment and finance , 578-601. Wolbers, M. (2016). A generation list? Prolonged effects of labour market entry in times of high unemployment in Netherlands. Research in social stratification mobility , 51-59. Yin, R. K. (2003). Case Study Research: Design and Methods. Sage .

Mobile Phone and Broadband Network Essay Example

Mobile Phone and Broadband Network Essay StarHub is Singapores fully-integrated info-communications company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. StarHub operates a HSPA+ mobile network that delivers up to 42Mbps for downlink to complement its nationwide GSM network, and an LTE network that provides connection speeds of up to 75Mbps in key business areas. It also manages an island-wide HFC network that delivers multi-channel pay TV services (including HDTV, Internet TV and on-demand services) as well as ultra-high speed residential broadband services. StarHub operates an extensive fixed business network that provides a wide range of data, voice and wholesale services. Over Singapore’s fibre-based Next Generation Nationwide Broadband Network, StarHub offers a broad range of home and business broadband plans along with a host of advanced media-rich value-added services. Launched in 2000, StarHub has become one of Singapores most innovative info-communications providers, and the pioneer in hubbing the ability to deliver unique integrated and converged services to all its customers. StarHub, listed on the main board of the Singapore Exchange since October 2004, is a component stock of the Straits Times Index and the MSCI Singapore Free Index. Personal Solutions Mobile * Innovative price plans that include cost-saving features such as Free Incoming Local Calls, Per Second Billing, Flat Roaming Rates, All Day Flat Calling Rate, and Free IDD 018 Calls to 18 destinations * Green Pre-paid service * BlackBerry service, the worlds leading secure wireless email platform * Mobile broadband service delivered over StarHubs 4G and 3. 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It is now Asias largest alliance of mobile operators with a coverage footprint to over 350 million subscribers in more than 12 countries and regions pfingo pfingo (short for phone, freedom, Internet, on the go) is a VoIP service developed by StarHub. pfingo enables users to make and receive local and overseas calls from their computer or SIP-enabled mobile phones at low rates, regardless of the mobile or broadband network users are connected to. We will write a custom essay sample on Mobile Phone and Broadband Network specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Mobile Phone and Broadband Network specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Mobile Phone and Broadband Network specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The pfingo account is free and calls between pfingo users are also free. Other rich features that pfingo offers include SMS, fax, free push email (Google Mail, Yahoo! Mail, or any POP3 email services), multi-headed chat (Yahoo! Messenger, Google Chat, Windows Live Messenger, ICQ Chat), and foreign number services. For as little as S$2/month, pfingo users enjoy the use of a 3-series Singapore phone number with free incoming calls. To find out more, visit  www. pfingo. com Wireless Broadband StarHub Wireless Broadband is available at Suntec Convention Centre and certain areas of Suntec Retail Mall, Singapore Expo, all The Coffee Bean ; Tea Leaf outlets, as well as selected areas in Changi Airport Terminals 1, 2 and 3 * StarHub customers enjoy free wireless broadband access at all StarHub hotspots in Singapore. In addition, they can get free access to [emailprotected] services through a Memorandum of Understanding reached between StarHub and QMax Communications. As a pioneer member of the Wireless Broadband Alliance, StarHub together with other member operators, has been driving the adoption of wireless broadband technologies and services around the world by developing a common commercial, technical and marketing framework for wireless network interoperability. StarHub has enabled wireless broadband international roaming capabilities in Australia, Japan, Malaysia, UK, the USA and more. IDD StarHubs IDD offerings include the StarHub IDD 008 and 018 services, HomeConnect (pre-paid IDD card) and the StarHub International Calling Card (post-paid IDD card) * StarHubs post-paid and pre-paid mobile customers enjoy free IDD 018 calls to 18 selected destinations. Home Solutions Pay TV * StarHub is Singapores largest pay TV operator, offering a full suite of quality international channels of news, movies, entertainment, sports, music and education, and seven local free-to-air channels. StarHubs digital platform allows customers to enjoy interactive applications and advanc ed features. * Operates the Digital Terrestrial Television (DTTV) system which offers better quality service and a compelling selection of channels for corporate customers. * Offers Southeast Asias first commercial High Definition Television (HDTV) service. Currently carries six HD Channels. * Offers Demand TV and Internet TV Residential Broadband * MaxOnline, StarHubs cable modem service is the first always-on, unlimited broadband Internet access plan launched in Singapore. Offers MaxInfinity fibre broadband service, offering download speeds of up to 1Gbps * Offers Anytime TV which allows customers to access StarHub TV’s on-demand library of more than 6,500 TV shows and movies as well as 12 complimentary pay-TV channels. Residential Voice * Digital Voice, a personal fixed line voice service that is delivered over StarHubs broadband network. * For a low monthly subscription fee, customers can enjoy outgoing/incoming local calls for free. Online Value-added Services Online mus ic portal * Email service * Content filtering service * Online storage service Business Solutions StarHub offers a host of services for businesses of every size. We customise our solutions to meet our customers needs, and help them stay ahead of the competition. Our services include: Business Voice ; IDD * StarHub IDD 008, StarHub IDD 018, domestic and international ISDN, business voice services, fixed number related services, and domestic toll-free services (1800 services) Data Services Ethernet Leased Line (ELL), Switched Ethernet (SWE), Super Direct Service (SDS), Domestic Leased Circuit (DLC), International Ethernet Private Line (IEPL), International Private Leased Circuit (IPLC) IP/Internet Services * Business Broadband (ADSL and Enterprise Web), Business Internet (Internet Leased Line), IP Transit Service (Velocity and StarHub IP Exchange/SiX), Switched Ethernet IP Services (SWE), Internet Clean Pipe, Online Storage Business Global Managed Services * Arcstar Global Managed Se rvices, BT Global Managed Services StarHub Global Conferencing Services StarHub Global Conferencing Services International Wholesale Voice Services * Carriers around the world, as well as Service-Based and Facilities-Based Operators in Singapore, use StarHubs International Wholesale Voice service to help them reach the destinations they need via StarHubs established international interconnections. Logo The StarHub identity is an expression of our intention to be a proactively innovative company. We want to do things differently, to enhance customer choices for info-communications services and therefore, their quality of life. We recognise that the world in which we live in is changing rapidly, and in order to enable our customers to get the most out of life and their choice of communications services, StarHub will have to explore new horizons and broaden our perspective. Our visual identity is a positive expression of this goal. It recognises people as individuals and that everyone has the power to change for the better. It is confident, forward-looking and dynamic as expressed by the vibrant colours. The transition from Blue to Green, emphasizes the transformation that we want to bring to people’s lives through innovative and integrated info-communications solutions. StarHub’s corporate logo embodies the essence of a Chinese proverb which when translated means green is derived from blue and green will become more brilliant than blue; in short, the pupil shall surpass the teacher. Like the star depicted in its corporate identity, StarHub will adopt a dynamic and forward-looking stance, poised to transform the industry landscape and service mindset in a brand new way. Culture StarHub Vision To be Singapore’s first choice for information, communications and entertainment services. StarHub Mission To provide every person, home and business in Singapore with world-class multimedia services and content StarHub Core Values ExCITe : Excellence, Creativity, Integrity, Teamwork. 2010 Milestones November * Introduced Singapore’s first solar-powered mobile base station enabled vehicle. September * Introduced a broad range of home and business broadband plans along with a host of advanced media-rich value-added services over Singapore’s fibre-based Next Generation Nationwide Broadband Network. July Adopted world’s first smartphone signalling solution to further enhance network performance and improve end-user smartphone experience. * Launched Singapores first full DRM-free unified music store. May * Made available Singapore’s first microSIM card to support compatible mobile devices. * Scored broadcast rights to the 2010 FIFA World Cup. March * Co mmenced HSPA+ network upgrade to support up to 42. 2Mbps on the downlink. January * Launched new mobile TV client to enhance TV viewing on smartphones. * Partnered Golden Village and launched Singapore’s first movie-ticketing service on television.